Scott Package Handling Systems (PHS) were referred to me by a business consultant within my network and faced several challenges that hindered their growth potential. Through engagement with New Zealand Trade and Enterprise, they had realised that in order to capitalise on growth opportunities, they needed to focus on marketing. However, the company lacked a dedicated marketing resource, and the existing staff members had neither the time nor the expertise in marketing. Moreover, their marketing materials and branding looked tired and dated, failing to make a positive impact on their target audience. Another hurdle was that their name sounded similar to that of a competitor, causing confusion in the marketplace about the two companies.