Where you are now, where you need to be, and the strategy to get you there.
Creating value-adding marketing ideas that give your business the X-factor.
Mentoring, advice and guidance to develop your marketing team’s capabilities.
Implementation on-time and on-budget, with specialist help along the way.
Ongoing measuring to make sure it’s working, and check the need to shift gears.
Bringing in the A team
Over the years, I’ve built a network of some of advertising and design’s best and brightest. So if your marketing project needs a specialist’s touch, I can connect the dots.
If you have a one-off marketing problem you need solved ASAP, Xennial can help. My Marketing Workshops give you a ‘Traction Plan’; a considered roadmap outlining where to take your marketing next, and first steps to help you get started.
"How lucky were we to have been introduced to James! Having recently been through a rebranding exercise, he’s been the yin to my yang, keeping me on the straight and narrow with his expert guidance and calm demeanour. It’s been a pleasure to work alongside someone who can so seamlessly balance process and structure with fun and enthusiasm for the project."
Business East Tamaki
"A chance conversation with James at a business meeting resulted in him coming in and doing a review of our Marketing and Brand Strategy. James was thorough in his review and came back with an easily read and comprehensive report of our current situation and what he recommended. As a result, we are undergoing an exciting full rebrand, something we should have done a long time ago. James is great to work with, he explains his recommendations well at both tactical and strategic levels, and is working with us to achieve our goals. We absolutely recommend James and his company Xennial to anyone wanting advice on marketing, and support in moving their company forward."
"James’s expertise comes through gently and easily, but he will still be ready to challenge if he doesn’t think the right decision is being made. He is knowledgeable and experienced in the business world. We have been through ups and downs in our industry and have felt in safe hands with James all the way. We now have confidence that we will continue to develop great marketing assets."
"I've had the pleasure of working with James for well over a year now and couldn't recommend him more! An absolute go-getter that is consistently delivering with awesome ideas and strategies."
"I have worked with James for many years. He offers wise guidance drawn from an exceptional depth of thinking and insight. He is pragmatic and professional and adds tremendous value."
Dr Rodger Spiller,
"We were referred to James by another of James's customers. He helped us rapidly develop a brand and create a suite of consistent, professional and effective marketing resources which have already had a real impact on our business. We would recommend James to any business seeking improvements in all aspects of branding, marketing and related strategy."
"James has assisted Ascot Angiography over several years, providing varying levels of marketing support including branding and website development as well as our annual Cardiology Symposium. We have appreciated James's expertise, enthusiasm and flexibility in his approach. We regard James as a member of our team - he is a great resource for our business and we enjoy working with him."
“James is awesome! We had marketing ambition and internal talent but we lacked experience and strategy. James took the time to learn our company workings and resources and worked with us to create a marketing plan. It's like he works inside our company. He holds us to plan, mentors our internal talent, delegates some tasks and completes others, all the while opening our eyes to possibilities. He has brought real strength and clarity to Venerdi's marketing and continues to build our competency along the way.”
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