Unlocking
your marketing
potential

Great marketing
takes more than
a great logo.

It takes strategy. It takes knowing which arena your business needs to play in, and how it’ll win once it gets there. It takes building up your team’s skills and capabilities. It takes doing the groundwork, then going for marketing gold.

That’s what Xennial is here for.

Hi, we're Xennial.
Founded and directed by James Smith.

We are Fractional CMOs and marketing advisers. For over a decade, we’ve helped passionate business leaders turn their vision into marketing momentum— mentoring their teams with the guidance and tools they need to grow.

Experience

Trust trained marketers with decades of experience helping over 70 businesses.

Strategy

Create meaningful business change through proven strategies and research-based thinking.

Partnership

Work together one-on-one to build your marketing team’s capabilities.

What’s a ‘Fractional CMO’?

As Fractional CMOs, we bring your business all the benefits of high-level strategic marketing — without the overheads of an in-house marketing director. We see your business through fresh eyes, so you can spot the opportunities for growth — and together, we’ll create a plan to make them happen.

From big picture
to tiny details.

Our wide skillset covers every angle of your business’s marketing – from broad strategic overview, right down to the finest technical details. Whether you need to create a full-scale marketing plan, transform your customer experience, or build brand awareness, we can help.