The Challenge
Kaikaha Group is the parent company of four sub-brands across a range of industries – including chemicals and equipment, raw ingredients, and garage door solutions. Kaikaha’s owner connected with us after attending a Business Owners Forum our founder James Smith facilitated. The company was spending thousands a month on digital advertising, but wasn’t sure they were getting any bang for their buck. They initially engaged us to review their advertising and promotions – and our business relationship only grew from there.
The Solution
We undertook a comprehensive review of Kaikaha Group’s current advertising, proposition, and data, and made a series of recommendations based on what we found. The business had been working with digital ad partners, and had trouble making heads or tails of conversion rates, click-through rates and impressions. We stepped in to help interpret the data, and circle back to whether it was truly adding value.
From there, the projects have kept on rolling. We’ve developed a website plan, based on solid information architecture and a strong brand proposition. We paired Kaikaha with partners from our trusted network, including a web designer and digital advertising partner. Throughout, we’ve been able to show the team where the true value lies – providing focus, clarity, and process along the way.
Our latest project is the Kaikaha masterbrand. We’re building the brand from the ground up – working out strategy, values, and purpose. And above all, we’re getting clear on the business’s ‘why’. So we can create a website and comms with a crystal clear message and compelling positioning.