Fieldair

Fieldair has been a trusted name in New Zealand aviation for decades, but its brand and marketing had not kept pace with the company’s ambitions. The business wanted to lift its image and presence in the market, ensuring it reflected the scale and professionalism of its services. At the same time, leadership recognised the need to diversify revenue beyond traditional contracts and to build awareness of Fieldair’s broader capabilities. Another important goal was to attract young, talented engineers and staff—positioning Fieldair as not only technically strong but also a vibrant and energetic place to work.

Xennial partnered with Fieldair to bring fresh energy and direction to the brand. Together we reshaped how the company presents itself, developing a more distinctive visual identity and a modern, credible online presence. New photography, video, and case study content have helped tell the story of Fieldair’s people, expertise, and client partnerships in a more engaging way. A structured approach to communications—including social media, email marketing, and thought leadership content—has given the brand consistency and reach across multiple channels.

The result is a business that feels re-energised and visible again. At the AIA conference, industry peers commented that Fieldair looked like it had “come alive” and was acting with fresh momentum. With a stronger platform in place, Fieldair is now better equipped to grow, diversify, and inspire the next generation of aviation talent.