Before ACG was formed, each of the cardiologists operated in a silo under their own limited companies. As part of the brand strategy, we unified all the cardiologists under one masterbrand. Bringing the team together under a common banner meant more streamlined and efficient marketing, and helped build strong brand awareness amongst GPs. I created a robust marketing plan, and worked with the company’s internal team to make it happen. The results were exponential growth – with ACG growing from 5 to 10 cardiologists, and business bursting at the seams.
Symposiums and speaking events have played a major role in brand awareness amongst GPs. When I first started working with ACG, they were paying an external company to run these events. I worked with the team to bring the event management in house, and together we ran the symposium series without a hitch for 6 years. In our time together we’ve worked on a wide range of projects – including branding, website builds, and direct marketing. A particular highlight was the creation and implementation of an intensive SEO plan, which saw the company’s YOY traffic go up a remarkable 47%.
Building strong relationships across two entities and many multiple stakeholders was no mean feat. But over the years, we’ve formed a close and trusting partnership. All of us working towards a common goal, and seeing the success that comes with it.