Fractional CMO
A Fractional CMO is a Chief Marketing Officer (CMO) in just the dose you need.
Most people know that marketing plays a crucial role in any organisation’s success. But not all businesses, especially “SMEs” or small to medium-sized enterprises, can afford or even need a full-time CMO.
This is where a Fractional CMO comes in.
What exactly is a Fractional CMO?
A Fractional CMO is a marketing executive who works with your company on a part-time basis, providing the strategic expertise of a full-time CMO without the long-term commitment. This flexible arrangement lets you reap the rewards of high-level marketing leadership, tailored to your specific needs and budget.
What does a Fractional CMO do?
- Develops and implements marketing strategies
- Leads marketing teams and initiatives
- Drives brand positioning and market growth
- Analyses market trends and customer insights
- Oversees digital marketing
- Develops and manages a marketing budget
Do you need a Fractional CMO?
- Is your business growing fast but lacking strategic direction?
- Are your marketing efforts missing the mark?
- Do you lack in-house marketing expertise?
- Do you need leadership but can’t afford to hire a senior exec?
- Are you looking to tap into new markets or launch new products?
If you’re nodding your head, it sounds like a Fractional CMO could be just the solution you need.
Cost-effective
Get top-tier marketing advice without paying for a full-time exec.
Flexible
Scale your marketing up or down based on your business needs.
Impactful
Implement strategies fast and see immediate results.
Perfect for Kiwi businesses
Kiwi businesses face some pretty unique challenges, from limited resources to small markets. We’re DIYers too, with business owners and staff often juggling responsibilities, trying to do it all without having the specialist knowledge to do it well.
A Fractional CMO is like having a high level marketing executive in your back pocket. Someone who understands the New Zealand audience and knows how to deliver effective results, without the cost and commitment of an equivalent employee.
Fractional CMO vs. Marketing Agency
There’s a big difference between a marketing agency and a Fractional CMO. What’s right for you depends on your budget, your goals, and your preferred way of working.
Marketing Agency:
- Focus: Typically focussed on discrete tactics.
- Approach: Transactional, layered, expensive.
- Relationship: Acts as a vendor, executing tasks based on short-term goals.
Fractional CMO:
- Focus: Develops a holistic marketing plan aligned with long-term goals.
- Approach: Strategic, targeted, tailored.
- Relationship: Functions as an extension of your team.
Looking for a ‘just right’ marketing expert?
If you’re considering elevating your marketing efforts without the commitment of a full-time executive, a Fractional CMO could be the perfect solution for your business. Contact me today for a no obligation discussion.
Keen to learn more?
- See how my clients have benefited from a Fractional CMO service. View work.
- Learn more about the fractional model using this great resource. Learn more.
