Marketing Maturity Assessment

Where’s your marketing really at?

Find out where your business stands today — and what it would take to unlock its full marketing potential.

12 questions  ·  No signup required

0 of 13 answered

Pillar 1

Strategy & Planning

01

We have a clear marketing strategy aligned with our business goals.

Not at allOccasionallySometimesUsuallyAlways
02

We plan marketing activities in advance rather than reacting to short-term needs.

Not at allOccasionallySometimesUsuallyAlways
03

Our leadership team understands and supports marketing as a key growth driver.

Not at allOccasionallySometimesUsuallyAlways
Pillar 2

Brand & Communication

04

Our brand identity is consistent across all channels and materials.

Not at allOccasionallySometimesUsuallyAlways
05

Our customers can clearly articulate what makes our brand different.

Not at allOccasionallySometimesUsuallyAlways
06

We regularly produce and share marketing content that reflects our values and expertise.

Not at allOccasionallySometimesUsuallyAlways
Pillar 3

Digital Presence

07

Our website and digital channels effectively generate leads or enquiries.

Not at allOccasionallySometimesUsuallyAlways
08

We actively use digital tools (e.g. email, GEO + SEO, paid search, or social) as part of our marketing.

Not at allOccasionallySometimesUsuallyAlways
09

We track and optimise our online performance regularly.

Not at allOccasionallySometimesUsuallyAlways
Pillar 4

Data & Measurement

10

We collect and analyse marketing data to inform decisions.

Not at allOccasionallySometimesUsuallyAlways
11

We use insights from data to personalise campaigns or improve performance.

Not at allOccasionallySometimesUsuallyAlways
12

We review our marketing ROI and adjust strategies accordingly.

Not at allOccasionallySometimesUsuallyAlways
Bonus question

One last thing…

How confident are you that your marketing is helping the business reach its full potential?

Not at allSlightlySomewhatMostlyFully

Your Marketing Maturity Stage

Your pillar scores

Strategy
Brand
Digital
Data

Your opportunity

Ready to unlock your marketing potential?

If you’d like tailored recommendations on how to move from your current stage to the next — book a free 20-minute consultation with Xennial.

"*" indicates required fields

We'll review your results and get in touch with practical ideas to help your marketing reach its next stage of maturity. No spam, ever.