Fieldair has been a trusted name in New Zealand aviation for decades, but its brand and marketing had not kept pace with the company’s ambitions. The business wanted to lift its image and presence in the market, ensuring it reflected the scale and professionalism of its services. At the same time, leadership recognised the need to diversify revenue beyond traditional contracts and to build awareness of Fieldair’s broader capabilities. Another important goal was to attract young, talented engineers and staff—positioning Fieldair as not only technically strong but also a vibrant and energetic place to work.

Xennial partnered with Fieldair to bring fresh energy and direction to the brand. Together we reshaped how the company presents itself, developing a more distinctive visual identity and a modern, credible online presence. New photography, video, and case study content have helped tell the story of Fieldair’s people, expertise, and client partnerships in a more engaging way. A structured approach to communications—including social media, email marketing, and thought leadership content—has given the brand consistency and reach across multiple channels.

The result is a business that feels re-energised and visible again. At the AIA conference, industry peers commented that Fieldair looked like it had “come alive” and was acting with fresh momentum. With a stronger platform in place, Fieldair is now better equipped to grow, diversify, and inspire the next generation of aviation talent.

DX Mail, a longstanding provider of specialised mail services, was at a marketing crossroads when we first met with them in 2024. The marketing function lacked clear direction and professional execution, with initiatives often disconnected from the overall business strategy. Their brand positioning had become muddled over time, making it difficult for potential clients to understand DX Mail’s unique value in the marketplace. This was especially critical as competitors like NZ Post shifted focus, creating an opportunity for DX Mail to capture a larger share of the business mail market.

Their visual identity appeared dated and inconsistent across touchpoints, failing to make a strong impression on their target audience. Additionally, their digital presence—including their website and social media—wasn’t effectively communicating their expertise or generating leads. With recent investments in both Sales and Marketing resources, DX Mail recognised the need for strategic marketing guidance to capitalise on market opportunities.

We began by facilitating comprehensive marketing workshops with the DX Mail leadership team. These sessions allowed us to deeply understand their business goals and growth opportunities. From these insights, we developed a Marketing Traction Plan that established clear priorities and set a foundation for sustainable marketing success.

Our first strategic move was to redefine DX Mail’s market positioning. The workshops revealed the need to refocus on their core strength—providing dedicated mail solutions for New Zealand businesses—while eliminating distractions that had diluted their brand message. This clarity led to the development of a powerful new tagline—”Your Business Mail Experts”—that succinctly communicated their unique value proposition.

With this positioning established, we revitalised the DX Mail brand with a more dynamic and impactful visual identity. The refreshed branding was systematically implemented across all customer touchpoints, including office signage, vehicle fleets, DX SMRs (Secure Mail Receptacles), employee email signatures, and product packaging. This comprehensive approach ensured a consistent brand experience for customers at every interaction.

A cornerstone of our strategy was designing and developing a performance-focused website. The new design featured improved navigation, compelling messaging aligned with the new brand positioning, and enhanced user experience to drive more revenue through their online shop.

To strengthen DX Mail’s digital presence, we developed a comprehensive social media strategy across both LinkedIn and Facebook platforms, each serving distinct business objectives. LinkedIn was positioned to connect with business professionals and corporate clients, while Facebook targeted smaller business owners. We brought in an expert Xennial partner to resource this initiative, ensuring high-quality content creation and consistent engagement with their target audiences.

A two-day professional photoshoot captured both the refreshed brand identity and the authentic culture of the company. These new visual assets now provide a library of high-quality, consistent imagery for use across marketing materials, website, social media, and promotional campaigns.

Currently, we’re working on revitalising customer engagement through database marketing. This involves cleaning and segmenting their existing customer database to identify untapped value and opportunities. We’re establishing email marketing systems and developing a content calendar for ongoing communication with prospects and customers. This CRM-focused approach will become an integral part of their business-as-usual operations, allowing for more effective lead nurturing and customer relationship management.

Scott Package Handling Systems (PHS) was referred to us by a business consultant in our network, facing several challenges impeding its growth potential. Through engagement with New Zealand Trade and Enterprise, they recognised the need to capitalise on growth opportunities by focusing on marketing. However, they lacked a dedicated marketing resource, with existing staff lacking the time and expertise to handle marketing tasks. Additionally, their branding appeared outdated and failed to make a strong impact on their target audience. Compounding this was confusion in the marketplace due to the similarity of their name to a competitor’s.

Providing the Fractional CMO function for Scott PHS, we led initiatives to address these challenges and set a foundation for growth. We started with marketing workshops involving the leadership team, allowing us to clarify business goals and align them with marketing objectives. From these insights, we created a 90-day marketing plan that outlined a clear path forward, establishing immediate priorities to generate momentum in their marketing function.

One of the first actions was a comprehensive rebranding process, where we ultimately chose a new name—PHS Innovate—that positioned them more distinctly in the market. Alongside the new name, we designed a refreshed visual identity implemented across all communication touchpoints, creating a cohesive and modern brand that better resonated with their innovative ethos.

With the brand foundation in place, we then focused on creating multimedia content that showcased PHS Innovate’s automated robotic systems and included client testimonials to build trust with prospective customers. Additionally, we began implementing targeted SEO work, specifically aiming to improve Google Australia rankings for high-priority keywords aligned with their strategy to expand in the Australian market. This, combined with digital advertising and CRM marketing, prepared the company to effectively reach new clients and build its presence in this key growth area.

Venerdi is a family of brands of gluten free breads, bagels, and pizza bases. When Venerdi first reached out in 2018, they’d recently worked with an agency to create modern and vibrant new-look brands. The trouble was, they didn’t know how to execute them. The company had just one in-house marketing executive, who was responsible for a number of brands. They needed outside expertise to offer support, and help share the new Venerdi brands with their target audiences.

We started by helping Venerdi bring their brands to life. We connected Venerdi with specialist partners, who worked with their existing agency to execute key pieces of brand content. From there, our work evolved into research. We ran a number of focus groups, designed to make sure our marketing was based on real customer insights, and not just gut instinct. Armed with these insights, we’ve worked on everything from ad campaigns and photoshoots, to websites and video content. Social media and email marketing, digital advertising and PR, and just about everything in-between.

We’ve built a relationship based on collaboration – not only with Venerdi’s marketing executive, but also their sales director, CEO, Founder, and external business consultants. So from operations to sales, the company’s marketing takes every arm of the business into account. The proof is in the numbers, with revenue way up across the business, and brand awareness steadily growing in the Australian market.

Through our work together, Venerdi has been able to develop their marketing capability and consistently up their game. Whether it’s brand awareness, eCommerce, or customer retention, Venerdi has a drive for continuous improvement. And they just keep getting better and better.

In late 2021, a trusted partner within our network sent Apex Advice Group our way. The professional financial services company’s marketing resources were limited, and they realised that improving their marketing would be critical to their growth. To get started, Apex needed a comprehensive strategic marketing plan. A plan that would go beyond the tactical, and cover every division of the company – including mortgages, insurance, health insurance, and investments. A plan that would put their marketing and branding ahead of their competitors, and help them get where they needed to go.

We started by holding a series of strategic marketing workshops with Apex’s directors. Using the data and insights gathered during our sessions, we dove into in-depth customer research, and developed a strategic marketing plan based on our findings. The plan was well-received, with Apex’s new CEO – fresh from a decade as ANZ’s Head of Private Banking – saying it had everything he’d expect to see at a Big 4 bank.

The next cab off the rank was redefining the Apex brand. We facilitated meetings with multiple brand agencies, to select a partner who would build a new brand strategy to clarify the company’s positioning and build brand awareness. Cross-selling and client retention were major pillars of the marketing plan, so we placed customer service at the heart of the business. We offered guidance on how to make the most of the right technical solutions, which would increase engagement optimisation and efficiency, and maximise customer value.

With a great product, strong appetite for growth, and expert marketing guidance, Apex is now poised to transform into a tech-savvy and customer-centric business.

Kaikaha Group is the parent company of four sub-brands across a range of industries – including chemicals and equipment, raw ingredients, and garage door solutions. Kaikaha’s owner connected with us after attending a Business Owners Forum our founder James Smith facilitated. The company was spending thousands a month on digital advertising, but wasn’t sure they were getting any bang for their buck. They initially engaged us to review their advertising and promotions – and our business relationship only grew from there.

We undertook a comprehensive review of Kaikaha Group’s current advertising, proposition, and data, and made a series of recommendations based on what we found. The business had been working with digital ad partners, and had trouble making heads or tails of conversion rates, click-through rates and impressions. We stepped in to help interpret the data, and circle back to whether it was truly adding value.

From there, the projects have kept on rolling. We’ve developed a website plan, based on solid information architecture and a strong brand proposition. We paired Kaikaha with partners from our trusted network, including a web designer and digital advertising partner. Throughout, we’ve been able to show the team where the true value lies – providing focus, clarity, and process along the way.

Our latest project is the Kaikaha masterbrand. We’re building the brand from the ground up – working out strategy, values, and purpose. And above all, we’re getting clear on the business’s ‘why’. So we can create a website and comms with a crystal clear message and compelling positioning.

Ascot Angiography is one of our longest-running clients. The experts in cardiac care first came to us back in 2012, needing a rebrand and a new visual identity. When Ascot Cardiology Group (ACG) became a new entity, its brand identity – and brand awareness – needed to be built from scratch. For both businesses, the ultimate goal was to foster an outstanding reputation amongst their GP target market. So that GPs would refer their clients to ACG and Ascot Angiography for treatment.

Before ACG was formed, each of the cardiologists operated in a silo under their own limited companies. As part of the brand strategy, we unified all the cardiologists under one masterbrand. Bringing the team together under a common banner meant more streamlined and efficient marketing, and helped build strong brand awareness amongst GPs. We created a robust marketing plan, and worked with the company’s internal team to make it happen. The results were exponential growth – with ACG growing from 5 to 10 cardiologists, and business bursting at the seams.

Symposiums and speaking events have played a major role in brand awareness amongst GPs. When we first started working with ACG, they were paying an external company to run these events. We worked with the team to bring the event management in house, and together we ran the symposium series without a hitch for 6 years. In our time together we’ve worked on a wide range of projects – including branding, website builds, and direct marketing. A particular highlight was the creation and implementation of an intensive SEO plan, which saw the company’s YOY traffic go up a remarkable 47%.

Building strong relationships across two entities and many multiple stakeholders was no mean feat. But over the years, we’ve formed a close and trusting partnership. All of us working towards a common goal, and seeing the success that comes with it.